ATL Photographers

Logos have always been an integral part of branding a company, and your photography business should be no exception.  As I stroll through the pages of various photographers’ websites I often find myself forgetting to note the photographers name. It does little for the person on the reader end to see nothing more than a name watermarked across the gallery. As you may or may not know, the brain’s ability to enterpret sound and sight is closely connected, but not one in the same.

Let’s think about this last statement and find some reasoning behind the importance of a “visual” logo – particularly in relation to photography. When we read, we predominantly rely on the auditory cortex, which is in the temporal lobe, mainly because we have learned to “sound out” our words. If this weren’t true, we’d all be speed readers. When we are browsing through pictures, our brains resources are consumed by image processing in the occipital lobe – a different part of the brain all together. It’s no wonder us men have a hard time listening to our better-halves while we’re consumed by A-team reruns. Similarly, visuals while we browse a photo gallery are soaked up through watermarks or logos in the corner of a page, and yet we naturally “skip” the reading part. This is, in my opinion, is why names are best kept on business cards, in blocks of text, or at a minimum next to a logo. Still not convinced? Call Nike and tell them the $35 they spent on the “swoosh” would have been better spent on a Zeicos tripod.

Continue on to Logo Design 101

ABOUT THE AUTHOR:

Joshua Camp is the owner of Caffeine and Cream, ATL Photographers and Bella Sorrisa Photography in Atlanta and specializes in a range of wedding, assignment, destination and abstract photography. His team is available for shoots at very reasonable prices andcan be contacted for quotes by visiting The Website of Bella Sorrisa Photography and filling out the Contact Us Form.